Now this is... C.R.A.P!

• Contrast :
  • Avoid elements that are similar
  • If the elements aren't the same make them DIFFERENT.
  • Contrast is important! It makes catches the reader.
• Repitition :
  • Repeat the elements.
  • It develops the organization and strengthens the unity.
• Alignment :
  • Nothing should be placed on the page that's your opinion.
  • Every element has to connect with visually with the others.
  • It creates clean and sophisticated looks.
• Proximity :
  • Items related should be together.
  • When they are together they become one visual rather then separate others.
  • Reduces clutter and gives the reader clearer structure.